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Azerbaijan's fifth TUSİ incubation programme holds AI marketing training

Participants covered how artificial intelligence systems recognise and rate products, and worked on a 30-day trial plan. The session was led by Zinniddin Babayev, according to İnnovasiyalar Mərkəzi.

Tokhum AI · 1 min read · reviewed by Leyla
Photo: İnnovasiyalar Mərkəzi (Telegram)

Key facts

  • The fifth TUSİ incubation programme is part of Azerbaijan's Skills for the Future project.
  • The latest TUSİ session was on AI marketing and was led by Zinniddin Babayev.
  • Participants worked on a 30-day trial plan for making products easier for AI to pick.

The fifth TUSİ incubation programme, part of the "Gələcək üçün bacarıqlar" (Skills for the Future) project, is continuing its series of training sessions, Azerbaijan's İnnovasiyalar Mərkəzi said in a post on its Telegram channel.

The latest session was titled "Sİ Marketinq: Yeni era" (AI Marketing: New Era) and was led by Zinniddin Babayev, according to the post.

İnnovasiyalar Mərkəzi said participants were taught how marketing approaches shift in the AI era, how AI systems recognise and evaluate products and services, and new ways of holding audience attention.

İnnovasiyalar Mərkəzi said the session also covered how to identify gaps that let AI systems understand and pick a product more easily, and how to draft a 30-day trial plan.

The post said more sessions are planned for participants, with new topics and practical material. It did not give dates, a location or the number of people taking part.

Source:İnnovasiyalar Mərkəzi, 27.10.2026

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